Discover What You'll Learn

Gain introductory information about Shake Financial and The Shake Club.

Shake up your financial journey to benefit not only your own well-being, but for your family and community!

Develop the confidence and knowledge to handle your financial decisions like a pro!

Meet and exchange ideas with other women looking to empower their finances. 

Meet Our Founder and CEO

Lori DeGraw

Founder and CEO at Shake Financial

With years of experience supporting women entrepreneurs, academics, athletes, and creatives, Lori is excited to introduce The Shake Club and opportunities to help Canadian women design their financial well-being.

Unlock Financial Success with Shake Financial

Join us for an interactive session where you'll learn about Shake Financial and The Shake Club. Gain valuable insights, tools, and resources to boost your financial knowledge and well-being.

What The Experts Are Saying

Discover why Shake Financial was founded to support Canadian women with financial empowerment

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Despite the increasing power of their purse strings, however, women remain largely underserved by the wealth management community, according to a comprehensive global study by BCG.
Managing the Next Decade of Women’s Wealth

https://www.bcg.com/publications/2020/managing-next-decade-women-wealth

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Financial literacy is especially important for women, who on average retire with 30 per cent less money saved than men.
Many Canadian women don’t feel empowered to take control of their finances. Here’s how to change that.

https://www.theglobeandmail.com/business/adv/article-many-canadian-women-dont-feel-empowered-to-take-control-of-their/

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By 2028, Canadian women will control $4 trillion in assets, almost doubling the $2.2 trillion they control today. Women investors are 2.5 times more comfortable taking investment risks with women advisors. Women's financial needs are underserved, setting the global wealth management industry back $25 billion each year.
Only 15% of financial advisors in Canada are women, while women's share of wealth assets expected to double by 2028

https://www.newswire.ca/news-releases/only-15-of-financial-ad-wealth-assets-expected-to-double-by-2028-841254590.html

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In 2021, over 1.3 million Canadian single-parent households (over 27% of all households) were headed only by women. Over 2.5 million households consisted of single, divorced, or widowed women. This totals almost 3 million Canadian households where women must carry the primary financial responsibility. In addition, there were almost 9 million women that were married or living common-law who could influence and understand financial decisions in their households for a total of over 12 million adult Canadian women who can benefit from solid financial know-how.
2021 Canadian Census

Ottawa, ON

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